Or should I simply say Google loves Blogs since they have some 60+% share of all searches worldwide? I think I’ll stay with Search Engines since search is one of the areas that is once again going through a bit of a transformation.
I’m going to have SEO, particularly as it relates to blogs, as the theme for my entries for the balance of the month of June. While the focus will be on blogs, there will be quite a bit of information that pertains to the web and SEO in general, so even if you’re not a blogger the information will be useful.
The tools, techniques, and examples I will use can probably apply to any blog and even most sites in general. I will be using WordPress for the examples as it’s the one I’m most familiar with plus it is Open Source, has thousands of plugins, and a huge installed base.
Implementing a Successful SEO Program can yield huge rewards in Sales. SEO is not a “one off” effort and requires a lot of on-going work in content, infrastructure, and analysis. Each situation, site, and market approach is unique. I will be describing tools and techniques for putting a solid SEO infrastructure in place. They are not the only ones, or perhaps not even the best ones, they’re just ones that I have used and illustrate the goals to be implemented.
Successful SEO Programs require on-going efforts by the consultant and an internal resource who can spend quality time executing the program. If you’d like to have ETP provide consulting services to your firm, you can contact us here or at the ETP site.
Back to the original topic.
So why do Search Engines Love Blogs? It really has to do with the way they work. Search Engines “crawl” the web, looking for sites that are new or have changed. When they find a new site or one that has changed, they add it to their database, indexing the text, capturing the links, and a variety of other things they use for ranking the sites popularity. This is what folks call the “organic” portion of results you get when you do a search.
The other part you get is the advertising portion which really amounts to a paid popularity contest at some level. Using Adwords can be effective if implemented correctly. Implemented incorrectly, you can spend a lot of money with poor results. Conversion can be everything, but that’s another subject. While Organic results are free from a cost per click perspective, they still require quite a bit of work to implement on a recurring basis.
Blogs are always changing and therefore bringing search engines new data. Keeping up with them will keep their attention. This is why search engines love blogs. Just like your main web site, every web page should have a UNIQUE Title, Keywords, and Description. [Yes, this is a fact even for your main site.] There are a number of tools out there that can help you with this.
So, given that search engines need new data and are always looking for it, one of the goals for a SEO Program is to make your site easy to find and index. My next post with be describing HTML and XML sitemaps along with a WordPress tool you can use to implement one on your blog.
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