When a company gets bought out it’s natural top executives will be shown the door. And so the parade has begun at Sun, now part of Oracle. This is a good thing for open source. Talent is returning to the wild with credibility and experience others can benefit from. Take the case of Simon “Webmink” Phipps (above). The former chief open ... [
Meryl Streep won the Oscar for Sophie’s Choice, a film that hinges on (spoiler alert) a woman having to choose which of her children will live and which will die. Microsoft is for that kind of choice. In a blog post later copied to GovLoop, Microsoft’s Dan Kasun lays it out. “Choice has been one of Microsoft’s strongest messages for years,” ... [
Once again, Google has bought something only to open source it. This time it’s ReMail, first acquired, then put on Google Code as open source under the Apache 2.0 license. (It previously did the same thing with DocVerse.) ReMail was more efficient in terms of system resources than Apple’s own mail.app, it offered full text searching, and it had other neat ... [
Apple’s suit against HTC could end one of two ways. Either Apple becomes the next SCO, which ran itself aground claiming rights to Linux, or it becomes the next Microsoft, which is prospering while claiming to own Linux. The answer depends on how hard Apple presses its case. You can get a clue by looking at who Apple has sued. While ... [
The low-hanging fruit in the renewable energy business still lies with efficiency. Cutting your energy use without crimping your lifestyle gives you a faster payback than turning into Ed Begley Jr. It’s still good to be a little Obsessive Compulsive Disorder (OCD) on energy use, even if your politics are to the right of Rush Limbaugh, because there’s money in saving, ... [
The 311 service has been a “red headed stepchild” for American cities practically since it was launched in the mid-1990s as a phone service. (Picture from Moonbattery, a conservative blog.) The idea was to make 311 the 911 for non-emergency calls. A burning building call 911, a burning question call 311. But that charge was so broad that most cities did ... [
In all the talk about New York financier Paul Singer’s plan to go all Gordon Gecko on Novell, one word has not been mentioned nearly enough. Microsoft. Microsoft needs a viable Novell, and Novell’s Linux business was on the verge of becoming viable when Singer’s Elliott Associates swooped in with an offer to break up the company, seize its cash, split ... [
Dries Buytaert of Drupal and Acquia is warning that Software as a Service is becoming a threat to open source and that clouds could create the same vendor lock-in customers sought to avoid with open source. (This is Dries at last year’s Drupalcon in Paris, in a close-up of a photo by Pedro Lozano. From buytaert.net.) Even where SaaS companies let ... [
That first step is interoperability. Getting proprietary gear to work together, to transform reports among proprietary standards, is the first step on the road to an open world. The HIMSS show takes that step every year with what it calls its Interoperability Showcase. At this year’s show in Atlanta it occupied the whole end of one hall of the Georgia World ... [
The announcement by Twitter that it is switching to Cassandra for its database lookups puts new attention on a project that has yet to reach Version 1.0. Cassandra had been underway long before Oracle bought Sun and mySQL. Facebook first launched it in 2008 to power their inbox search feature. It was released on Google Code in 2008 and became an ... [
Today Matt Asay urges government buyers to support open source, open data and open standards. Why? Because it’s better. Because it promotes competition. Because it gives government flexibility. But after watching government on every level, in various countries, for over half my lifetime, I can tell you the last thing any government wants is to make a decision its successor can ... [
Since I began writing this blog in 2005 I have watched open source move from a fringe idea to something embraced by the IT mainstream. But there are still extremists out there who want to destroy open source. Some of their names may surprise you. What they have done is retreat into a group where they seek not to be identified. ... [
No. Matt Asay hits the nail on the head. In full “knock this board off my shoulder mode,” the Ubuntu COO dares Microsoft to sue Canonical, or Google, or someone else over its Linux claims who might fight back. To torture my recent analogy (analogies can’t fight back), Microsoft isn’t Neville Chamberlain. It’s the guy on the other side of the ... [
In response to my piece yesterday, my Italian friend Roberto Galoppini referenced a piece he did last August called the Open Source Innovation Backbone. Packaged software companies may just use open source to build a common base on which they can innovate. Or they may copy a proprietary product, competing against it together in order to drive out a competitor’s monopoly ... [
Open source may become the default position of customers, but it is still not the first option when a market is new. This is a point open source executives like Matt Asay continue to struggle with, one that closed-source advocates continue to hammer on. (Picture from the Breakthrough Institute.) Open source is shared freeloading. Not that there’s anything wrong with that. ... [Or should I simply say Google loves Blogs since they have some 60+% share of all searches worldwide? I think I’ll stay with Search Engines since search is one of the areas that is once again going through a bit of a transformation.
I’m going to have SEO, particularly as it relates to blogs, as the theme for my entries for the balance of the month of June. While the focus will be on blogs, there will be quite a bit of information that pertains to the web and SEO in general, so even if you’re not a blogger the information will be useful.
The tools, techniques, and examples I will use can probably apply to any blog and even most sites in general. I will be using Wordpress for the examples as it’s the one I’m most familiar with plus it is Open Source, has thousands of plugins, and a huge installed base.
Implementing a Successful SEO Program can yield huge rewards in Sales. SEO is not a “one off” effort and requires a lot of on-going work in content, infrastructure, and analysis. Each situation, site, and market approach is unique. I will be describing tools and techniques for putting a solid SEO infrastructure in place. They are not the only ones, or perhaps not even the best ones, they’re just ones that I have used and illustrate the goals to be implemented.
Successful SEO Programs require on-going efforts by the consultant and an internal resource who can spend quality time executing the program. If you’d like to have ETP provide consulting services to your firm, you can contact us here or at the ETP site.
Back to the original topic.
So why do Search Engines Love Blogs? It really has to do with the way they work. Search Engines “crawl” the web, looking for sites that are new or have changed. When they find a new site or one that has changed, they add it to their database, indexing the text, capturing the links, and a variety of other things they use for ranking the sites popularity. This is what folks call the “organic” portion of results you get when you do a search.
The other part you get is the advertising portion which really amounts to a paid popularity contest at some level. Using Adwords can be effective if implemented correctly. Implemented incorrectly, you can spend a lot of money with poor results. Conversion can be everything, but that’s another subject. While Organic results are free from a cost per click perspective, they still require quite a bit of work to implement on a recurring basis.
Blogs are always changing and therefore bringing search engines new data. Keeping up with them will keep their attention. This is why search engines love blogs. Just like your main web site, every web page should have a UNIQUE Title, Keywords, and Description. [Yes, this is a fact even for your main site.] There are a number of tools out there that can help you with this.
So, given that search engines need new data and are always looking for it, one of the goals for a SEO Program is to make your site easy to find and index. My next post with be describing HTML and XML sitemaps along with a Wordpress tool you can use to implement one on your blog.
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