I attended the Search Engine Strategies 2008 conference [SES] in NYC yesterday. The conference was well attended and included many exhibitors, speakers, and sessions. I plan to write about different topic areas and exhibitors over the next few days.
As with most conferences, the exhibitors tend to fall into several main categories. This conference was no differen. So even though the show was titles Search Engine Strategies, I found the exhibitors tended to aggregate into:
- Pure Search - this would be companies like Google, Yahoo, Microsoft, Ask
- Search aggregators - these are companies that combine search results from many different engines and serve up adds at specific sites
- Local search - providing local search results for companies
- Targeted search - companies that provide some sort of b2b targets or some sort of specific search niche. Many of these companies are specializing in their own sort of niche search marketing programs.
- Email Marketing
- Web ad marketing - there were quite a few agencies represented.
- Affiliate marketing companies
- SEO / SEM firms - quite a few full service firms in this space
- E-commerce solutions
- Web analytics - lots of these including the usual large players like Google
- Test Solutions - I thought test was pretty big here. There were a number of companies that had solutions for A/B testing, MVT [Multi Variant Testing] , and Multi PathTesting. Test was well represented and quite important, particularly when you consider that the point of all of this is to get sales revenue up through increased conversion rates.
The vendors ranged from large to small and I thought the way the exhibit halls were set up was good for all of them. You tended to pass the small ones just as easily as you did the large. Some had really excellent solutions and approaches.
It came by e-mail, signed with the fantasy-inducing name of Veronica. I represent Red Room the online home for many of the world’s greatest writers. I wanted to bring this new website to your attention because, as a journalist, Red Room will be a great way for you to help promote your own career and connect with other journalists and literary ... [
Still trying to make a whole bigger than the sum of its open source parts, Xandros scooped up Linspire today. One outlet described the deal as Linspire founder Michael Robertson deserting a sinking ship, but others will claim that it was sunk last June when it agreed to join Microsoft’s “IP Protection Racket.” Linspire was best known for its products’ first ... [
Our good friend Big Money Matt is very upset today over Microsoft’s FUD concerning Symbian. (Picture from the Pepperdine alumni. Go Waves.) It’s funny, sort of reminds me of what happened when Scott McClellan came out with his anti-Bush book. Symbian is the Scott McClellan of mobile software? We’ve got to find a better analogy than that. If nothing else the ... [
As the Open Source Census grinds on (over 250,000 installations so far) it occurs to me just how useful it can be for an enterprise to participate. You might learn something you can profit from. At CIO India, for instance, Sun CEO Jonathan Schwartz tells the story of a financial firm which thought it had no open source at all, only ... [
We’re about to find out. Netgear, a reputable name in routers, has launched the WGR614L, an open source 802.11g router. It looks like any other Netgear router, it can even run under Vista (thanks Nachi), but it can run everything at a new Netgear site, MyOpenRouter, and more besides. While Cisco accidentally created an open source router a few years ago, ... [
Roberto Galoppini of Funambol is a true Italian patriot, so I’m sure this headline was painful for him to write: Open Source Government: France beats Italy 4-0! He then goes on to describe a fairly typical French approach, applied to open source, with government coordination among key institutions, both public and private. (The picture is from the Soapism blog of Andrew ... [
Open source has definitely reached the third level of fame. You know, level one is “What’s open source?” Level two is “Get me open source!” Level three is “Get me something like open source!” Or, put open source on everything. This week’s headlines feature: An open source ad agency. Open source telephony. An open source jukebox. Open source writing. Open source ... [
Corporations hold a ton of open source code behind their firewalls, and Jim Whitehurst wants to extract it. The Red Hat CEO knows whereof he speaks. Before joining the company he was at Delta Air Lines. In introducing the subject Matt Asay called this code waste. Which gave me a clever idea. Don’t think of these as corporate code contributions. Think ... [
Publicis Groupe, the #4 ad agency worldwide, is tieing up its various online assets into what it calls the VivaKi Nerve Center, which it calls an “open source ad network.” So where’s the code? VivaKi has a Web site, and when you click demo you go to another Web site. Hello? Anybody home? I’m with ZDNet Open Source. I’m looking for ... [
I would like to respond to what I wrote earlier today with a modest proposal. The Firefox phone uses the Mozilla Firefox browser as the heart of its user interface. It’s just a screen, as with the iPhone. It works with a pen, a stylus, or a finger. The interface can be adjusted so it’s horizontal or vertical. Might I suggest ... [
The Nokia-Symbian deal isn’t about open source’s soul, nor is it about making open source comply with closed spectrum’s norms. It’s about the search for one great interface. The iPhone has one great interface, and the margins to go with it. Competing networks, and handset makers, need another one, equally compelling, or their markets could be lost. Imagine, if you will, ... [
In an interview with Builder AU Sun’s chief open source officer, Simon Phipps, admits that Sun “screwed up” regarding open source. (The picture is of Phipps speaking in Bangalore from the official Sun FOSS.IN blog.) But he isolates the “screw-up” to 2001-2002, when Sun was still a proprietary company. This is like a candidate for re-election blaming the problems he faces ... [
This may be off-topic but having watched Bill Gates up close for nearly three decades, and being about the same age, I thought he deserved a little send-off. Unlike Andrew Carnegie, whose career his most approximates, he was not born poor. He is a scion of moderate wealth, a lawyer’s son. But like Carnegie, he rejected his father’s path, famously co-founding ... [
Hyperic, the maker of Web infrastructure monitoring software, is offering users the first peek inside cloud computing systems, starting with that of Amazon. Senior Director of Marketing Stacey Schneider says that as of today users will be able to monitor five key Amazon services, using technology based on Hyperic HQ: Elastic Compute times Simple Storage times Simple Queue latency Simple DB ... [

0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment