I attended the Search Engine Strategies 2008 conference [SES] in NYC yesterday. The conference was well attended and included many exhibitors, speakers, and sessions. I plan to write about different topic areas and exhibitors over the next few days.
As with most conferences, the exhibitors tend to fall into several main categories. This conference was no differen. So even though the show was titles Search Engine Strategies, I found the exhibitors tended to aggregate into:
- Pure Search - this would be companies like Google, Yahoo, Microsoft, Ask
- Search aggregators - these are companies that combine search results from many different engines and serve up adds at specific sites
- Local search - providing local search results for companies
- Targeted search - companies that provide some sort of b2b targets or some sort of specific search niche. Many of these companies are specializing in their own sort of niche search marketing programs.
- Email Marketing
- Web ad marketing - there were quite a few agencies represented.
- Affiliate marketing companies
- SEO / SEM firms - quite a few full service firms in this space
- E-commerce solutions
- Web analytics - lots of these including the usual large players like Google
- Test Solutions - I thought test was pretty big here. There were a number of companies that had solutions for A/B testing, MVT [Multi Variant Testing] , and Multi PathTesting. Test was well represented and quite important, particularly when you consider that the point of all of this is to get sales revenue up through increased conversion rates.
The vendors ranged from large to small and I thought the way the exhibit halls were set up was good for all of them. You tended to pass the small ones just as easily as you did the large. Some had really excellent solutions and approaches.
Matt Asay makes a great point. When you are using a cloud software licenses don’t matter much. (Picture from NASA via Visible Earth.) This has always been true, of course. Ever since the Web was spun, users of Web services have remained blissfully ignorant of disputes over software licenses. Licenses, we don’t need no steenkin’ licenses. What is changing today is ... [
In the latest Black Duck analysis of open source licensing trends, it appears on the surface that the GPL has lost significant market share. That is, until you look inside the numbers. Versions of the GPL are currently being used by 65% of all projects, down from about 70% a year ago, with V3 licensing now on track to become the ... [
Richard Stallman (right) of the Free Software Foundation sees C# and Mono as a Microsoft conspiracy and is warning developers away from it. Stallman’s fear is that Microsoft will use its software patents to force open source C# implementations, and applications, underground. Any move toward bringing C#, which Microsoft developed and Mono, which Microsoft supports, into the center of the Linux ... [
In a highly-recommended post on Friday, our Matt Asay asks a key question. How do we build innovation into open source? (The picture is from Wikipedia. Guess who it is, then click to get the full post.) Taking his title from Eric Raymond’s book, Matt suggests that the proprietary model may be the best way to go here, and suggests that ... [
The recent rumors of Oracle buying Red Hat are false, but are a good indication that business conditions are becoming normal again. (Picture from League City, Texas.) The source of the rumor, according to our own Matt Asay, is Katherine Egbert, an analyst at Jefferies & Co. She’s trying to scare up some merger work, create some action in a slow ... [
I have long argued, here and elsewhere, that open source and the Internet values on which it is based has a political dimension. They make it possible for great changes to occur from the bottom up, organically, transparently. They enable collaboration across continents. It has lately become fashionable to believe my spiel. The Obama election and the Iranian “Twitter” revolution seem ... [
Every industry goes through life stages, just like people. At what stage is open source at, now, in the middle of 2009? Matt Asay says we’re at the growth stage. He is cheered by Red Hat’s latest earnings. So am I. But there is another way to look at this news. Is it possible we have already reached the consolidation phase? ... [
Zoho, which offers Office-compatible applications as services, is now offering a version of Sharepoint, aimed at extending Microsoft’s lock-in of customers. Last year Alfresco began offering support for the Sharepoint protocol, essentially a lock-in key. With Zoho Office for Microsoft® SharePoint® customers have a viable alternative for sharing files, under Microsoft standards, even if they’re not currently paying Microsoft server licenses. ... [
Whatever Nokia and Intel focus on it will be open source. That’s the key takeaway from today’s announcement between the chipmaker and the mobile phone company to develop new devices to compete with the Apple iPhone, RIM Blackberry and Google Android. Software development will be centered on two open source projects: Moblin, originally an Intel project but now run by the ... [
Quite friendly, but also quite serious. The right to fork is the second most-controversial aspect of the open source ideal. Just as some people call the responsibility to share code a rip-off of intellectual property, they are liable to see forks as treason against the parent project. But not always. Josh Lowenson’s introduction to Melody, a fork of open source Movable ... [
The lesson I drew from CompuTex is that open source, by its nature, limits what you can do in the channel by eliminating the marketing dollars needed to do anything. The same may also be true in terms of the law. When the Free Software Foundation wants to go after some deep-pocketed outfit over GPL violations they can do so, knowing ... [
The creative destruction fostered by the Internet and open source struck Canada hard over the weekend. Nortel, once one of the Big Three in telecom equipment (Lucent, now part of Alcatel and Siemens were the others) is being broken up for pennies on the dollar. Its stock is now officially worthless. The end became obvious this weekend in the $650 million ... [
Dietrich H. Schmitz Dietrich T. Schmitz has posted to Groklaw a piece quoting my CompuTex coverage and claiming a dark conspiracy. I hate to disagree, especially with someone boasting such a fine German name as Dietrich H. Schmitz Dietrich T. Schmitz(next to which Dana Blankenhorn sounds almost Irish*), but what happened at CompuTex was no conspiracy. (Note: Cut and paste, Dana. ... [
Do desktops matter? Jim Zemlin of the Linux Foundation insists they don’t. (The picture is from Terry Jones’ wonderful “flying penguins” ad for the BBC.) As he explained to me during CompuTex, people are more focused today on connectivity and applications. Microsoft’s dominance of the desktop no longer gives it control over whether or not you run open source, and it ... [
Amazon’s release of Kindle source code, coming alongside its complaints about Google Books’ legal agreement, brings up the interesting question of where the power lies in the ebook market. Is it in the look-and-feel of the device? Is it in the content? Is it in the standard? (Picture by David Carnoy for CNET.) While all these are important, I have another ... [

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