Meryl Streep won the Oscar for Sophie’s Choice, a film that hinges on (spoiler alert) a woman having to choose which of her children will live and which will die. Microsoft is for that kind of choice. In a blog post later copied to GovLoop, Microsoft’s Dan Kasun lays it out. “Choice has been one of Microsoft’s strongest messages for years,” ... [Link]
SpringSource has announced a new lightweight edition of its open source application development and management server optimized for the virtual datacenter, cloud computing — and VMware products, of course. VMware acquired SpringSource in September. SpringSource’s Apache Tomcat-based server is used by more than half of the Global 2000 companies. The tc Server Spring Edition, which will be available as part ... [Link]
Once again, Google has bought something only to open source it. This time it’s ReMail, first acquired, then put on Google Code as open source under the Apache 2.0 license. (It previously did the same thing with DocVerse.) ReMail was more efficient in terms of system resources than Apple’s own mail.app, it offered full text searching, and it had other neat ... [Link]
Apple’s suit against HTC could end one of two ways. Either Apple becomes the next SCO, which ran itself aground claiming rights to Linux, or it becomes the next Microsoft, which is prospering while claiming to own Linux. The answer depends on how hard Apple presses its case. You can get a clue by looking at who Apple has sued. While ... [Link]
The 10-year-old Mozilla Public License will be updated by the end of 2010. At the open source organization’s weekly meeting Monday, Mozilla Corp president Mitchell Baker announced that the MPL needs to be refreshed. It’s not clear if there will be any major league changes to the hybrid license. It appears that the higher ups want the language updated, the ... [Link]
The low-hanging fruit in the renewable energy business still lies with efficiency. Cutting your energy use without crimping your lifestyle gives you a faster payback than turning into Ed Begley Jr. It’s still good to be a little Obsessive Compulsive Disorder (OCD) on energy use, even if your politics are to the right of Rush Limbaugh, because there’s money in saving, ... [Link]
Google’s Android code will assume its rightful place in the Linux kernel — in good time, the company’s top open source guru says. The Android code was stripped out of the last kernel release, version 2.6.33, after Google reportedly failed to provide necessary changes and subsystem code required by kernel.org. This led some to claim Google had forked Linux, a ... [Link]
The 311 service has been a “red headed stepchild” for American cities practically since it was launched in the mid-1990s as a phone service. (Picture from Moonbattery, a conservative blog.) The idea was to make 311 the 911 for non-emergency calls. A burning building call 911, a burning question call 311. But that charge was so broad that most cities did ... [Link]
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In all the talk about New York financier Paul Singer’s plan to go all Gordon Gecko on Novell, one word has not been mentioned nearly enough. Microsoft. Microsoft needs a viable Novell, and Novell’s Linux business was on the verge of becoming viable when Singer’s Elliott Associates swooped in with an offer to break up the company, seize its cash, split ... [Link]
Dries Buytaert of Drupal and Acquia is warning that Software as a Service is becoming a threat to open source and that clouds could create the same vendor lock-in customers sought to avoid with open source. (This is Dries at last year’s Drupalcon in Paris, in a close-up of a photo by Pedro Lozano. From buytaert.net.) Even where SaaS companies let ... [Link]
That first step is interoperability. Getting proprietary gear to work together, to transform reports among proprietary standards, is the first step on the road to an open world. The HIMSS show takes that step every year with what it calls its Interoperability Showcase. At this year’s show in Atlanta it occupied the whole end of one hall of the Georgia World ... [Link]
The announcement by Twitter that it is switching to Cassandra for its database lookups puts new attention on a project that has yet to reach Version 1.0. Cassandra had been underway long before Oracle bought Sun and mySQL. Facebook first launched it in 2008 to power their inbox search feature. It was released on Google Code in 2008 and became an ... [Link]
Today Matt Asay urges government buyers to support open source, open data and open standards. Why? Because it’s better. Because it promotes competition. Because it gives government flexibility. But after watching government on every level, in various countries, for over half my lifetime, I can tell you the last thing any government wants is to make a decision its successor can ... [Link]
Novell would be wise to embrace Xen and KVM — but only if the company has adequate resources to support both sets of customers. The Waltham, Mass. company is the second biggest Linux distributor and supporting both open source hypervisors would give it a significant differentiator over its key rival, Red Hat, which announced that it will back KVM as ... [Link]
Since I began writing this blog in 2005 I have watched open source move from a fringe idea to something embraced by the IT mainstream. But there are still extremists out there who want to destroy open source. Some of their names may surprise you. What they have done is retreat into a group where they seek not to be identified. ... [Link]
No. Matt Asay hits the nail on the head. In full “knock this board off my shoulder mode,” the Ubuntu COO dares Microsoft to sue Canonical, or Google, or someone else over its Linux claims who might fight back. To torture my recent analogy (analogies can’t fight back), Microsoft isn’t Neville Chamberlain. It’s the guy on the other side of the ... [Link]
In response to my piece yesterday, my Italian friend Roberto Galoppini referenced a piece he did last August called the Open Source Innovation Backbone. Packaged software companies may just use open source to build a common base on which they can innovate. Or they may copy a proprietary product, competing against it together in order to drive out a competitor’s monopoly ... [Link]
Open source may become the default position of customers, but it is still not the first option when a market is new. This is a point open source executives like Matt Asay continue to struggle with, one that closed-source advocates continue to hammer on. (Picture from the Breakthrough Institute.) Open source is shared freeloading. Not that there’s anything wrong with that. ... [Link]
Another day, another Microsoft patent deal. This time with Amazon. And more whining from Linux advocates that this is a “Microsoft tax” aimed at making Linux users pay Microsoft for the open source operating system. I have thought that too. But let me play devil’s advocate a moment, using as my text Marshall Phelps’ Burning the Ships. Isn’t Microsoft just buying ... [Link]
Ok, Here’s a fun experiment for those of you interested in the value of Glyphius and what it can do for your click through response rates.
Comment to this post with your headline. I will score it using Glyphius 2007 , reword it, and post the result at no charge. Use the result on your website and see what happens. Using good copy writing tools can only help.
Should be an interesting and profitable experience [for you].
16 responses so far ↓
1 John // Jun 14, 2008 at 2:39 pm
Discover how to generate cash from home
without selling or buying anything…
2 Roger Willcocks // Jun 14, 2008 at 2:54 pm
Would You Like to Make $1000 A Month Selling Your Own Software?
3 Jorge Mojica // Jun 14, 2008 at 8:20 pm
Hey, I’m blind, so I’m afraid I can’t comment on the pics you posted, but I’d love to give you a headline. How to use hypnosis, For people who are almost (but not quite) satisfied with their lives and can’t figure out how to get more of what they want:
4 Adam Harley // Jun 14, 2008 at 9:49 pm
“Now You Can Finally Learn How to Double or Even Triple Your Reading Speed Easily, While Improving Your Comprehension…
…Unleash Yourself From Habits That Make You Read At a Reluctant Crawl”
There it is. Looking forward to what glyphius recommends.
Thanks!
5 ken // Jun 16, 2008 at 8:33 am
Ok. I’m going to work on these one at a time, beginning with Roger’s headline.
I f you follow the link above, it appears that Roger sells instructional videos for Software Developers to help them develop and market their own software products.
He is thinking of using the following headline:
Would You Like to Make $1000 A Month Selling Your Own Software? – Score: 127 using Glyphius with negative words:
month: -32
your: -27
own: -21
Here are a few iterations, making changes to the line above:
Would You Like to Make $1000 A Month Selling Software? – Score: 169
Would You Like to Make $1000 Selling Personal Software? – Score: 209
Would You Like Making $1000 Selling Software? – Score: 225
Would You Like Making $1000 Selling Personal Software? – Score: 233
Would You Like Making $250 Weekly Selling Personal Software? – Score: 240
After looking at the web page, I am thinking why not try something like this instead??
Design & Market Software – Make $250 Weekly Realistically! – Score: 355
Hope this works for you Roger.
Ken
6 Roger Willcocks // Jun 17, 2008 at 3:23 am
Thanks. I’ve added them into my testing rotation.
7 ken // Jun 17, 2008 at 5:56 am
I’m looking forward to hearing the results of your testing.
8 ken // Jun 17, 2008 at 2:07 pm
This is for Jorge Mojica // Jun 14, 2008 at 8:20 pm
Hey, I’m blind, so I’m afraid I can’t comment on Hypnosis Therapy, For people who are almost (but not quite) satisfied with their lives and can’t figure out how to get more of what they want: – - Score: 103
Better, but still room for improvement.
My last pass was:
Personal Hypnosis Consulting! For people that are nearly satisfied but would like more ! – Score: 237
This reads a little better and scores slightly lower:
Personal Hypnosis Consulting, For people that are nearly satisfied but would like to realize more ! – Score: 235
I have to admit I’m not totally satisfied with it yet. If there are other Glyphius users out there that would like to give it a try, let me know.
9 Mark - Home Parvo Treatment // Jun 17, 2008 at 10:22 pm
Buy Parvaid, Vibactra Plus & Life Cell Support For Safe, Cost-Effective Home Parvo Treatment
10 ken // Jun 18, 2008 at 10:02 am
This one is for John who has the site, http://www.411cashbox.com . Just a note for John . . . you have a ton of places on your page where Glyphius could be used to increase click through rates.
Your request . . .
Discover how to generate cash from home without selling or buying anything… – Score: 143
This isn’t too bad as is. I would have a link right there to where you want people to go if they want to go immediately.
Here’s what I would up with after a few minutes. . .
Discover how to construct a positive cashflow from home instead of selling or buying merchandise… – Score: 430
Good Luck!
11 ken // Jun 20, 2008 at 8:38 am
Here is the quote from Adam Harley who sells a speed reading paper on his site.
The headline is long, so I’ll take it in two pieces.
Now You Can Finally Learn How to Double or Even Triple Your Reading Speed Easily, While Improving Your Comprehension… – Score: 0
Negative words are:
now: -70
you: -6
learn: -14
how: -14
to: -11
double: -34
even: -41
your: -27
easily,: -8
while: -10
your: -27
To this . . .
You Can Finally Learn How to Multiply Reading Speeds Quickly, at the Same Time Improving Comprehension… – Score: 203
Second half . . . .
…Unleash Yourself From Habits That Make You Read At a Reluctant Crawl” – Score: 21
Negative words….
…unleash: -9
yourself: -38
you: -6
at: -11
…Break Existing Habits That Make You Read At a Forced Crawl” – Score: 173
Hopefully this will work better for you.
12 John // Jun 20, 2008 at 12:05 pm
Hi Ken, Thanks for the edit. I had been using this site for my free headline analysis: http://www.aminstitute.com/headline
I know your software uses different parameters to evaluate headline. It is on my future purchases list. Thanks again.
13 ken // Jun 20, 2008 at 1:29 pm
John,
I’m always open to trying new tools to help get better conversion results. I ran both through the EMV tool with similar results.
Interesting. What have you been finding for a conversion rate correlation when using that tool?
14 Janae // Jun 22, 2008 at 4:45 pm
After reading several about this product, I must say that my interest is really peeked.
15 ken // Jun 23, 2008 at 7:58 am
Janae,
I’m glad you’re enjoying these comments.
I always enjoy and find interesting, the different approaches that people take when marketing their products.
Ken
16 ken // Jun 23, 2008 at 8:38 am
This is for Mark – Home Parvo Treatment // Jun 17, 2008 at 10:22 pm
This is a little more difficult because some of the negative words are product words. . . .
Buy Parvaid, Vibactra Plus & Life Cell Support For Safe, Cost-Effective Home Parvo Treatment – Score: 55
Negative Words . . .
parvaid,: -40
plus: -64
life: -14
safe,: -2
treatment: -23
After a couple of iterations, I get to this…
Buy Parvaid, Vibactra Plus & Life Cell Support For Safe, Cost-Effective Home Parvo Medication – Score: 139
Here are a couple of others I came up with . . .
Buy Home Parvo Medication! Act Today! Save hundreds of dollars! – Score: 236
Buy Home Parvo Medication that can save lives and hundreds of dollars! – Score: 237
Good Luck!
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