The Linux Foundation says it will hold its first End-User Summit on October 13-14. The event will be held at the Desmond Tutu Center, which despite its name is an Aramark joint, recently opened a mile southeast of the Javits Center on the West Side. The target is businesses which are heavy users of Linux and open source in their enterprise ... [
Microsoft hasn’t even shipped its Internet Explorer 8 but already some Firefox developers say they have a better privacy solution. Perspectives, hatched at Carnegie Mellon, thwarts so-called “Man in the Middle” attacks on SSH (secure) sites by creating a virtual notary that can check the validity of an unsigned security certificate. I have already been burned by over-zealous security in trying ... [
Open source is a global movement in a world without a global law. While a U.S. court has ruled open source licenses are copyright, assuring that in other courts remains a challenge. The challenge only grows when projects extend across borders, with multiple contributors in 10,000 different places. . So the acceptance of something called the Fiduciary License Agreement (FLA) by ... [
While pursuing a Linux laptop for review I happened upon a press agent who pointed me to LogMeIn. This, he said, is what will make laptop Linux a mass market. LogMeIn is a service for reaching another computer, a descendant of LapLink, which I covered two decades ago. The press agent’s idea is you get a Netbook with the simplest possible ... [
What we now call the open source movement started as a reaction to the perceived extremism of folks like Richard Stallman with their demand that everything be free. The liberation of content, and the defiance of the copyright industries, remains a fault line between the open source business world and what you might call open source extremism. Such extremism lives on ... [
Today ZDNet has yet-another story about microblogging going open source. Andrew Mager has the story of Laconi.ca, which lets you “build your own Twitter” with support for the Open Microblogging protocol. Laconi.ca is not alone. Social bookmarketing site Ma.gnolia is also going open source. It has become a common sight. A market develops. A leader emerges. Then the laggards say “we’re ... [
If you can see yourself doing $5-10,000 in receipts each month you’re a good candidate for an open source ecommerce solution. Michael Valverde, CEO of Chain Reaction Ecommerce, based near downtown Atlanta, said his company is focusing more on community contributions with its latest release, but truly small merchants might want to consider a SaaS solution. “We have 12,000 people on ... [
For many corporate researchers, clouds and distributed computing have a big downside. (This cluster, at the University of Texas, is looking for oil reservoirs, naturally.) They’re somewhere else. They’re someone else’s hardware. If you’ve got a big job, with enormous financial implications, you want to run it on your own systems. But how? With open source tools from REvolution Computing. With ... [
I have been reading up on Jerry Seinfeld’s deal with Microsoft and this much seems very clear. Open source is not his target. I don’t even think Apple is his target. These are not product ads we’re talking about, but high-end image makeover ads. I have some small insight into this, having grown up less than a mile from Jerry in ... [
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In past discussions about open source values I’ve gone on about many subjects which struck some as political. But is the key open source value something simpler and more basic? Like the mere visibility of the code? Code visibility is the first thing that distinguishes open source from other types of software. As Paul Murphy noted today it’s a game changer. ... [
Marketcetera, the open source trading platform, took a major step forward with the launch of real-time market data from ACTIV Financial. Sure, Marketcetera CEO Graham Miller acknowledged, ACTIV isn’t Bloomberg or Reuters. But guess whose data the boys on the floor are using? “I was one of their first customers at Jane Street Capital. We’ve been big fans of their feeds. ... [
The biggest business story of the year may be the transformation of Intel from a tech-driven chipmaker to a marketing-driven products-and-services company. I have talked about this with regard to health care but the transformation is more far-ranging than that. Take the field of software, where Intel is working with SpikeSource to “build a large scaled business around enabling the long ... [
Hyperic CloudStatus is now available to users of Google AppEngine cloud. The program was already available to users of Amazon’s Web Services cloud. Hyperic principal engineer Jon Travis said the integration with Google is even “tighter” than with Amazon, but the two clouds serve different customer sets. “The people using AppEngine are developing applications that work with MySpace and use the ... [
Neither. The correct answer is channel. (One third party support company named itself for this, the covalent bonds in chemistry.) Dave Rosenberg of Mulesource is flummoxed about third party support, worried that it’s taking money out of what should be developers’ pockets. Actually, Dave, it’s creating a channel. It’s customers who are reluctant to support third party open source support. I ... [Peoka.com has an interesting twist on the search idea. Rather than aggregating results from other sources or specialized engines [as so many others do], they are developing their own network with an interesting approach for B2B enterprises.
The company is headquartered in the UK and they have about 200,000 business subscribers to date. They are just entering the US market at the SES 2008 conference that I attended in NYC. The functionality is that a business can select a keyword or keyword phrase and have any “Go Direct” search link directly to the company website. This is not a link or a listing like you would get using a Google or other search engine, Peoka “Go Direct” search sends the user directly to your website.
There are a number of aspects about this that could be really cool if they get enough of a client base using the product:
- The direct page presentation aspect is really desirable if you’re a business. It brings qualified customers to your site and your site only.
- For the user, they are not faced with the prospect or need to sift through thousands of irrelevant search results to find what they are looking for. One click gets them right to a qualified and targeted vendor. Great way to save time and I expect to see more variations on this from others in the future.
- The business can select targeted keywords and have a “Go Direct” response for search terms that would be difficult or impossible to get even above the fold from a normal search engine due to the sheer number of listings. This is a huge benefit. I could see Peoka setting up some sort of bidding scenario on keywords in the future. Different approach than placing ads.
Peoka also has tool bar software that you can download that will install a Peoka “Go Direct” toolbar on Internet Explorer which will help get adoption up too.
I picked and am experimenting with a couple of keywords including Glyphius and Copywriting Software. I actually place pretty well on Google with Gylphius but Copywriting Software is a little trickier.
Given that more than 50% of my Glyphius sales have been international, I think Peoka might prove to be a good platform for the market. I expect taht I will be picking up other forms of copywriting software and web analysis packages in the near future, so the copywriting software phrase will be a good fit.
To try Peoka.com
To install the Peoka Toolbar for IE, click the Download Toolbar option on the page above.
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