I see that Glyphius 2008 is out on the market and the price seems to be coming down some. All that said, I don’t think we’ll see a lot of 2008 for sale by many resellers such as myself until the price comes down to roughly 2007 levels. At that time, I will begin selling […]
Entries Tagged as 'Marketing'
Glyphius 2008 for Sale
August 4th, 2008 · No Comments
Glyphius Headline Copywriting Test
June 13th, 2008 · 16 Comments
Ok, Here’s a fun experiment for those of you interested in the value of Glyphius and what it can do for your click through response rates.
Comment to this post with your headline. I will score it using Glyphius 2007 , reword it, and post the result at no charge. Use the […]
The End Of Print Media?
June 12th, 2008 · No Comments
There was an interesting interview of Steve Ballmer the other day. I think it will take a little longer than he thinks just because consumer adoption rates generally are slower than many technologists expect.
Even so, there is no question that print media is going the way of the record, tape, and CD. Advertising is slowing […]
Tags: Marketing · Sales Management · Tools
SMS Vs. IM -
May 29th, 2008 · No Comments
I was wondering today just how text messaging is going to change once smart phones become pervasive. I mean really, just how long did the telecoms companies think they could get away with charging people [sometimes 10 cents per message] before an alternative arrived? When you think about it, that’s a lot of money […]
Tags: Marketing · Tools · Transformation
Headlines, Newsletters, & Mail Lists
May 29th, 2008 · No Comments
Last month I signed up to use an email service for Wind Over Wings, which has a mail list of roughly 700 subscribers. I had a mail blast that I needed to get out in about an hour. I was traveling and in the Cleveland airport.
I decided to go with iContact out of North Carolina. […]
Tags: Marketing · Sales Management · Tools
The Linux Foundation says it will hold its first End-User Summit on October 13-14. The event will be held at the Desmond Tutu Center, which despite its name is an Aramark joint, recently opened a mile southeast of the Javits Center on the West Side. The target is businesses which are heavy users of Linux and open source in their enterprise ... [
Microsoft hasn’t even shipped its Internet Explorer 8 but already some Firefox developers say they have a better privacy solution. Perspectives, hatched at Carnegie Mellon, thwarts so-called “Man in the Middle” attacks on SSH (secure) sites by creating a virtual notary that can check the validity of an unsigned security certificate. I have already been burned by over-zealous security in trying ... [
Open source is a global movement in a world without a global law. While a U.S. court has ruled open source licenses are copyright, assuring that in other courts remains a challenge. The challenge only grows when projects extend across borders, with multiple contributors in 10,000 different places. . So the acceptance of something called the Fiduciary License Agreement (FLA) by ... [
While pursuing a Linux laptop for review I happened upon a press agent who pointed me to LogMeIn. This, he said, is what will make laptop Linux a mass market. LogMeIn is a service for reaching another computer, a descendant of LapLink, which I covered two decades ago. The press agent’s idea is you get a Netbook with the simplest possible ... [
What we now call the open source movement started as a reaction to the perceived extremism of folks like Richard Stallman with their demand that everything be free. The liberation of content, and the defiance of the copyright industries, remains a fault line between the open source business world and what you might call open source extremism. Such extremism lives on ... [
Today ZDNet has yet-another story about microblogging going open source. Andrew Mager has the story of Laconi.ca, which lets you “build your own Twitter” with support for the Open Microblogging protocol. Laconi.ca is not alone. Social bookmarketing site Ma.gnolia is also going open source. It has become a common sight. A market develops. A leader emerges. Then the laggards say “we’re ... [
If you can see yourself doing $5-10,000 in receipts each month you’re a good candidate for an open source ecommerce solution. Michael Valverde, CEO of Chain Reaction Ecommerce, based near downtown Atlanta, said his company is focusing more on community contributions with its latest release, but truly small merchants might want to consider a SaaS solution. “We have 12,000 people on ... [
For many corporate researchers, clouds and distributed computing have a big downside. (This cluster, at the University of Texas, is looking for oil reservoirs, naturally.) They’re somewhere else. They’re someone else’s hardware. If you’ve got a big job, with enormous financial implications, you want to run it on your own systems. But how? With open source tools from REvolution Computing. With ... [
I have been reading up on Jerry Seinfeld’s deal with Microsoft and this much seems very clear. Open source is not his target. I don’t even think Apple is his target. These are not product ads we’re talking about, but high-end image makeover ads. I have some small insight into this, having grown up less than a mile from Jerry in ... [
In past discussions about open source values I’ve gone on about many subjects which struck some as political. But is the key open source value something simpler and more basic? Like the mere visibility of the code? Code visibility is the first thing that distinguishes open source from other types of software. As Paul Murphy noted today it’s a game changer. ... [
Marketcetera, the open source trading platform, took a major step forward with the launch of real-time market data from ACTIV Financial. Sure, Marketcetera CEO Graham Miller acknowledged, ACTIV isn’t Bloomberg or Reuters. But guess whose data the boys on the floor are using? “I was one of their first customers at Jane Street Capital. We’ve been big fans of their feeds. ... [
The biggest business story of the year may be the transformation of Intel from a tech-driven chipmaker to a marketing-driven products-and-services company. I have talked about this with regard to health care but the transformation is more far-ranging than that. Take the field of software, where Intel is working with SpikeSource to “build a large scaled business around enabling the long ... [
Hyperic CloudStatus is now available to users of Google AppEngine cloud. The program was already available to users of Amazon’s Web Services cloud. Hyperic principal engineer Jon Travis said the integration with Google is even “tighter” than with Amazon, but the two clouds serve different customer sets. “The people using AppEngine are developing applications that work with MySpace and use the ... [
Neither. The correct answer is channel. (One third party support company named itself for this, the covalent bonds in chemistry.) Dave Rosenberg of Mulesource is flummoxed about third party support, worried that it’s taking money out of what should be developers’ pockets. Actually, Dave, it’s creating a channel. It’s customers who are reluctant to support third party open source support. I ... [
