Emerging Open Source Markets

Business Development, Marketing, and Project Management Trends

Emerging Open Source Markets header image 4

Entries from September 2008

Stock To Dock Sales Process with CRM

September 10th, 2008 · No Comments

So, why would we even care to use a CRM system like SalesForce.com to process map and report on a Sales Process that is really simple, like the a Stock to Dock sales cycle?  The Stock to Dock sales cycle is simple and probably looks something like this:

Customer visits company website
Clicks through to website store
Purchases […]

[Read more →]

Tags: Business Process · Marketing · Sales Management · Tools

Is it still correct to call it CRM??

September 9th, 2008 · No Comments

I’m once again in the final stages of implementing and integrating a CRM system, this one being SalesForce.  These systems have come a long way over the years and labeling them as CRM [Customer Relationship Management] is about as sensible as calling a car a “Horseless Carriage”.

CRM systems are an outgrowth of SFA [Sales Force […]

[Read more →]

Tags: Business Process · Marketing · Project Management · Sales Management · Tools · Transformation