Entries from September 2008
September 10th, 2008 · No Comments
So, why would we even care to use a CRM system like SalesForce.com to process map and report on a Sales Process that is really simple, like the a Stock to Dock sales cycle? The Stock to Dock sales cycle is simple and probably looks something like this:
Customer visits company website
Clicks through to website store
Purchases […]
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Tags: Business Process · Marketing · Sales Management · Tools
I’m once again in the final stages of implementing and integrating a CRM system, this one being SalesForce. These systems have come a long way over the years and labeling them as CRM [Customer Relationship Management] is about as sensible as calling a car a “Horseless Carriage”.
CRM systems are an outgrowth of SFA [Sales Force […]
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Tags: Business Process · Marketing · Project Management · Sales Management · Tools · Transformation